Free campaign tracking tool
Create properly formatted UTM campaign links for analytics, social media, email, affiliates, and paid advertising. Your URL is generated in your browser.
Enter campaign details
Please enter a valid website URL, campaign source, campaign medium, and campaign name.
Your tracking link
UTM link copied.
How to build a UTM tracking link
UTM parameters are tags added to a URL. Analytics platforms can use them to identify where visitors came from and which campaign generated the visit.
Use consistent lowercase names such as google, email, or summer_sale. Avoid placing private information inside UTM parameters because the finished URL may appear in browser history and analytics reports.
Identifies the platform, publisher, or traffic source, such as google or newsletter.
Identifies the marketing channel, such as cpc, social, email, or affiliate.
Identifies the promotion, launch, or campaign being measured.
Frequently asked questions
What are UTM parameters?
They are URL query parameters used to label marketing traffic so campaign visits can be grouped and analyzed.
Are campaign term and campaign content required?
No. Campaign term is often used for paid keywords, while campaign content can distinguish links, ads, or buttons within the same campaign.
Should UTM values use spaces?
Consistent lowercase values with underscores or hyphens are easier to read and group. This builder safely encodes values entered with spaces.
Does this tool store my URLs?
No. The link is assembled in your browser by the plugin and is not submitted to WebToolPilot.